Avand Danesh :: Campaign Communication and Political Marketing

موضوعات مرتبط

Public Relations & Advertising
Reporting, Writing & Editing
Rhetoric & Stylistics
TV & Radio
Applied Communication
Communication & Media Studies Special Topics
Communication & Public Policy
Communication Research Methods
Communication Studies
Communication Theory
Cultural Communication
General Communication & Media Studies
Journalism
Mass Communication
Mass Communication & The Media
Mass Media & Society
Media Criticism
Media Law & Ethics
Media Studies
New Media

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Campaign Communication and Political Marketing

MAAREK

ISBN: 978-1-4443-3234-6

Hardcover

288 pages

April 2011, Wiley-Blackwell

This is an out of stock title.

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.

Offers comparative analyses of campaigns from country to country
Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy
Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Accessible, affordable, active learning

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