LinkedIn For Dummies, 3rd Edition

Learn to:

• Create a LinkedIn profile that showcases your skills and attracts contacts
• Find and connect with colleagues and industry leaders
• Understand LinkedIn etiquette and best practices
• Use LinkedIn to find a job, develop sales leads, and market your services

Make valuable connections, build your brand, and grow your business with LinkedIn

LinkedIn is the social networking resource for professionals and an instrumental tool in developing your personal brand and creating an online identity for your organization. Updated for the latest LinkedIn tools, this guide is packed with the advice you need to market yourself, work your contacts, generate new leads, and, ultimately, find that next job or close that big deal.

• Get started — dig into the basics of LinkedIn, learn how to sign up, build your profile, and connect with other professionals
• Grow your network — reach out to new contacts, make introductions, and find thought leaders to follow in your industry
• Use LinkedIn groups — discover the vast ecosystem of LinkedIn groups and find out how to contribute to ongoing discussions
• Build a reputation — enhance your profile with Recommendations, optimize your profile with keywords, and showcase your skills
• Get down to business — use LinkedIn to promote your business, share employment opportunities, identify new employees, secure funding, increase sales, and more

Open the book and find:

• Help signing up and getting started with LinkedIn
• How to build your online profile
• Details on using the LinkedIn search functionality
• Advice on savvy ways to grow your network
• How to use LinkedIn Recommendations
• Information on finding jobs, employees, or companies
• Tips for participating in LinkedIn Groups
• Creative ways to use LinkedIn