Praise for Handbook of Strategic Enrollment Management
"This incisive volume brings together the latest empirical research on student access and choice, coupled with lessons gleaned from experienced practitioners of college admissions and financial aid. The book is essential reading for those responsible for college budgets and enrollment management, and also for students and faculty in graduate programs of higher education administration."
—David W. Breneman, university professor and Newton and Rita Meyers Professor in Economics of Education and Public Policy, University of Virginia
"Strategic enrollment management is the hot-button topic right now. Hossler and Bontrager represent the best knowledge of this topic, both theoretically and practically, to provide synergy to this group of experts as they guide administrators through the SEM maze."
—Nancy G. McDuff, associate vice president for admissions and enrollment management, University of Georgia
"Hossler and Bontrager—distinguished SEM researchers, practitioners, and thought leaders—team to provide an outstanding and comprehensive book that will benefit the entire field of strategic enrollment management."
—William Serrata, president, El Paso Community College
"Nowhere else could you find such a thorough and accurate introduction to one of higher education's newest professions. This Handbook draws lessons from the most recent and important research in the field to help SEM professionals enhance and advance their university's mission."
—Nicholas Hillman, assistant professor, University of Wisconsin-Madison
"I have no doubt that the Handbook will become the bible for chief enrollment officers—and those who want to become chief enrollment officers—around the country. Hossler and Bontrager provide all the tools needed to enroll, retain, and graduate a diverse student population at a wide range of institutions."
—Michael Bastedo, associate professor and director, Center for the Study of Higher and Postsecondary Education, University of Michigan School of Education
"The Handbook captures the full sweep of historical developments in enrollment management as a powerful driver in higher education and bridges the gap in practical knowledge between research and strategic decision-making."
—Robert S. Lay, dean for enrollment management, Boston College
