Avand Danesh :: Advanced Marketing Research

موضوعات مرتبط

Marketing Management
Non-Profit Organizations
Non-Profit Organizations / Boards & Board Development
Non-Profit Organizations / Finance & Accounting
Non-Profit Organizations / Fundraising & Grantsmanship
Non-Profit Organizations / Law
Non-Profit Organizations / Management Leadership
Non-Profit Organizations / Marketing & Communications
Organization & Management Theory
Organizational Behavior
Organizational Development
Personal Career Development
Portable MBA / Fast Forward MBA
Production Operations Management
Project Management
Property & Real Estate
Public Administration & Management
Quality Management
Retailing
Risk, Contingency & Crisis Management
Sales Management
Small Business & Entrepreneurship
Strategic Management
Strategic Marketing
Training & Development
Training & Human Resource Development / Coaching & Mentoring
Training & Human Resource Development / Communication Skills
Training & Human Resource Development / Diversity
Training & Human Resource Development / Games & Activities
Training & Human Resource Development / Organization Development

Larger Image

Advanced Marketing Research

Bagozzi

ISBN: 978-1-55786-549-6

Paperback

428 pages

March 1994

This is an out of stock title.

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.

Topics covered include:

* Partial lease squares.

* Multivariate statistical models for categorical data.

* Cluster analysis in marketing research.

* Cojoint analysis.

Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Programmer to Programmer

View All Now