Design Thinking: New Product Development Essentials from the PDMA

Implement a systematic, more creative and human-centered approach to innovation

Cutting-edge solutions don't come from traditional processes, and consistent innovation cannot thrive without Design Thinking, a philosophy of targeted, systematic, human-centered thinking. This strategic mindset empowers employees across the organization to approach the most challenging innovation opportunities with confidence.

Twenty-five curated chapters from leading industry experts and academics equip individuals and organizations with toolsets, insights, and perspective for applying Design Thinking in a wide variety of contexts, including new product and service development, new venture creation, business model design, and process improvement. With this tex.you will:

• Develop a context-inspired, human-centered approach to innovation
• Dig deeply into your customers' worlds to gain a values-based understanding of their needs
• Maximize the creative output of each individual within team-based innovation projects
• Enable supportive, cross-functional collaboration at every stage of the innovation process
• Integrate design thinking at all levels of the organization to solve your most vexing challenges.

Design Thinking merges strategy and reality to unleash innovation and fortify your business.