Praise for Retail Analytics
"Analytics are driving the future of the retail industry. Cox's book is the only comprehensive source on these tools. Become familiar with its contents, or suffer at the prowess of competitors who did!"
— Thomas H. Davenport, Distinguished Professor, Babson College Coauthor of Competing on Analytics and Analytics at Work
"A must-read for any business executive or technologist wanting a quick, practical, and easy-to-understand summary of the power of retail analytics.??Every retailer is interested in increasing sales and profitability and reducing costs.?? Emmett's practical knowledge and real-life examples demonstrate how!"
— Lori J. Schafer, Coauthor of Branded! How Retailers Engage Consumers with Social Media and Mobility and Executive Advisor, Retail, SAS Institute
Turn data into dollars with Retail Analytics
How did Levi's evolve from the "working man's" jeans to outfitting the entire family from head to toe? Why do Luvs and Lifesavers often end up in the shopping cart together? How do media giants Kmart, Walmart, and Target (Australia) leverage their cache of retail data to move more merchandise and increase profits? Give your products and bottom line a boost and maximize your strategic advantage with the cutting-edge analytic tools found in Emmett Cox's Retail Analytics.
Blending the perspectives of both his retail and financial services backgrounds, Cox includes numerous examples of projects and case studies that he either developed or brought to fruition to show you how to deliver maximum results in your company. Retail Analytics also balances the credit card marketing point of view throughout each section to illustrate how it is used to augment many types of analytics.
A must-read for CEOs, CFOs, and retail managers, Retail Analytics shows you how to leverage analytics to:
Pinpoint where to break ground on new stores using GIS tools
Work with enormous amounts of data in a very logical and structured way
Anticipate the needs of the local consumer base
Bridge between retail and credit companies
Identify purchasing patterns to initiate the "next best offer" to your customers
Track purchases using advanced market basket data
Cash in on your data—up to $30 million on an annual basis
Stimulate impulse buying and follow-up purchases on online orders
Learn how to analyze, mine, and manipulate your data and watch your bottom line soar with the practical steps and guidelines found in Retail Analytics.
