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Cover image for product 0470672846
Cook
ISBN: 978-0-470-67284-6
Hardcover
648 pages
February 2015, ©2014, Wiley-Blackwell
List Price: 165.00 USD
6,600,000 IRR افزودن به سبد
  • Description
  • Table of Contents
  • Author Information

With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades.

  • Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, a timeline, and an introduction by the co-editors
  • Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior
  • Assembles clear and concise expert information for scholars, researchers, and students at all levels
  • Available as an online platform with interactive cross-referencing links and powerful searching and browsing capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print
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