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Cover image for product 0470601744
Hiam
ISBN: 978-0-470-60174-7
Paperback
384 pages
May 2010
This is an out of stock title.
  • Description
  • Table of Contents
  • Author Information
Channel your creative prowess to boost your success in business

Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.

  • Think outside the box — learn how to tap into your creative energy and apply it to every area of the business milieu

  • Take the reigns — make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights

  • Brainstorm your worries away — find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply

  • Turn crisis into progress — discover how creative thinking can turn problems into opportunities for innovative progress

  • Get the word out — show your team how to trade in old ways of thinking to bring innovation to life

Open the book and find:

  • The importance of refreshing your sales and marketing functions

  • Advice on breaking down barriers to change

  • How to identify your leadership style

  • Ways to introduce creative practices to your daily routine

  • Tips on writing a creative brief

  • Innovative branding strategies and web promotions

  • How to profit from the product life cycle

  • Brainstorming ideas to get the creative juices flowing

Learn to:

  • Harness creative thinking to boost productivity and revenue

  • Give your company its competitive edge through fresh thinking

  • Invent new products or services for a changing market

  • Combine existing ideas or products into a new design

Wiley Global Education
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