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Cover image for product 047052796X
LeClaire
ISBN: 978-0-470-52796-2
Paperback
360 pages
April 2010
List Price: 24.99 USD
3,248,000 IRR / 899,000 IRR افزودن به سبد
  • Description
  • Table of Contents
  • Author Information
Learn how to ask the right people the right questions and get information you can use

Online research can be exciting and enlightening, or totally frustrating. This book takes "frustrating" out of the equation! You'll learn what goes into a good survey, where to get the software tools you need, and how to develop questions, interpret the answers, target the audience you need to reach, and analyze your results for meaningful data.

  • Questions for you — look at why you're considering an online survey and have a clear plan for what you want to accomplish

  • Questions that work — explore the most common types of survey questions and develop those that will fulfill your objectives

  • Who to invite — choose your audience and prepare an invitation that encourages participation

  • Launch time — be prepared to track responses, collect anonymous data, and avoid becoming a spammer

  • What does it mean? — see who participated in your survey, analyze results, unearth trends, and create reports based on the data

With this book, get three months of QuestionPro, FREE!

Look inside to see how to redeem your free license for QuestionPro, the most powerful, easy-to-use survey software available. You'll be able to

  • Access more than 200 survey templates

  • Use sophisticated branching logic

  • Share survey results in real time

  • Apply advanced research techniques

  • . . . and much more!

Open the book and find:

  • Different types of online surveys

  • Tips on complying with anti-spam laws

  • What types of questions to avoid

  • Online survey tools and how to use them

  • How to get real-time results before the survey ends

  • Common survey mistakes and how to avoid them

  • How to use advanced tools such as banner tables

  • Ten ways to increase your response rate

Learn to:

  • Create a survey that uncovers what you want to know

  • Understand survey lingo

  • Identify your target audience and analyze your survey results

Includes a free 3-month registration for QuestionPro survey software!

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