Executive's Guide to Virtual Worlds: How Avatars Are Transforming Your Business and Your Brand

The ultimate insider guide for doing business successfully in today's virtual worlds Nontechnical and easy to read, this guide reveals how you can use digital "personalities" to reduce headcount, increase customer satisfaction, create faster sales cycles, provide higher ROI from marketing initiatives, and improve Web site performance-all by making the most of your virtual workforce.

• Explores why leveraging the potential of avatars, virtual worlds, and artificial intelligence are essential to the survival of your business
• Considers how to get companies ready to compete in a world ruled by virtual humans
• Debunks the popular notion that virtual worlds are populated by hardcore gamers and social misfits
• Demonstrates how global markets for products and services have been fundamentally transformed by the growing acceptance of virtual worlds
• Author is one of the successful entrepreneurs profiled in Balls: 6 Rules for Winning Today's Business Game by Alexi Venneri (Wiley)

Executive's Guide to Virtual Worlds lays out everything you need to know about the practical advantages of employing virtual humans in common business scenarios-and achieving tangible, incredible results.