Amway Forever: The Amazing Story of a Global Business Phenomenon

"Kathryn Jones offers a fascinating look at how two poor Dutch immigrants built a consumer product giant that made them billionaires, but also spawned decades of litigation and controversy."
—Mark W. Tatge, Eugene S. Pulliam Distinguished Visiting Professor of Journalism, DePauw University

"Unraveling the mysteries of Amway is a job bestleft to the most experienced reporters. Kathryn Jones ismore than up to the task in this revealing story."
—Bob Mong, Editor, The Dallas Morning News

An unfettered look at Amway'sfirst five decades of innovation

How did a direct selling soap business from the1950s reinvent itself as a $9 billion industry?

On one hand a story of the power of passion, commitment,and innovation, on the other a tale of questionable businesspractices and controversy, Amway Forever is the complete story ofa company that brought together a unique business model withinnovative marketing and advertising campaigns in order tobecome one of the greatest success stories in recent years.

Tracing Amway's growth from a small startup to an internationalgiant, the book provides a comprehensive look at exactly what Amway's leaders did to get the company where it is today.

Authored by expert business writer and editor Kathryn Jones, Amway Forever will change your very idea ofwhat is possible in today's business climate.