Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan, 2nd Edition

"Ms. Patterson has constructed a model for organizational planning and communications that is both deceptively simple and marvelously helpful. I applaud her and am appreciative of so useful a volume of well-researched and practical knowledge."
—Louise Howell, PhD, Executive Director Kentucky River Community Care, Inc.

"Once trained in the Radiant model, we constantly ask ourselves who are we trying to reach, what do we want them to do, what messages/actions will move them to act in our favor, and how will we know if we have succeeded. Once internalized, the model constantly guides me and our staff to channel our collective energy both more efficiently and very effectively to win in the public policy arena."
—Buddy Gill, Chief Advocacy Officer Texas Credit Union League

Your nonprofit's strategic communications plans areactive, organic documents that don't belong on a shelf

Written by renowned nonprofit communication specialists, Strategic Communications for Nonprofit Organizations, Second Edition authoritatively reveals how your organization can project a positive image, focus public attention, strengthen community partnerships, and maximize scarce organizational resources to achieve social change.

Organized to follow the flow of the strategic communications process, the new edition of this step-by-step guide helps your organization answer essential questions, including:

• What are we trying to achieve?

• Who are we trying to reach?

• What do we want supporters to do?

• How do we encourage them to do it?

• How will we know if we've succeeded?

With an accompanying Web site filled with worksheets, forms, surveys, and self-assessment tools, Strategic Communications for Nonprofit Organizations, Second Edition can be used in its entirety or to specifically focus on a particular challenge. Enthusiastic and readable, this much-needed volume succinctly outlines the basic principles and approach necessary to improve the effectiveness of your nonprofit's communications and outreach efforts in fulfilling its mission and promoting lasting social change.