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Cover image for product 0470440902
Porter
ISBN: 978-0-470-44090-2
Hardcover
352 pages
July 2011
This is an out of stock title.
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An update to a respected text in the growing field of technology management

Building on the familiarity and esteem of its predecessor, this revised Second Edition of Forecasting and Management of Technology discusses general issues that are related to forecasting and management, an area that has grown in importance and sophistication over the past few decades. It includes expanded coverage of evolving methodologies through the use of numerous exhibits, case studies, and exercises to show how to apply these methods to significant issues in managing technological development. This new Second Edition:

  • Delivers a thorough overview of the growing field of technology management for students and professionals

  • Updates and strengthens the forecasting tools and methodologies that were introduced in the first edition, emphasizing a more integrated approach to making forecasts, and sharpens the focus on the role of technology in formulating a business strategy

  • Includes five case studies from different industries to demonstrate how these tools can be applied in real-world situations

Consistently practical in its coverage, Forecasting and Management of Technology, Second Edition delivers a detailed study of forecasting tools and analyses to assist companies in adapting to new technologies that are constantly expanding, and helps them discover the necessity and advantages of integrating technology into their organizational strategies.

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