Operations, Strategy, and Technology: Pursuing the Competitive Edge

In today’s technology-intensive new economy, companies can no longer afford to view operations as a series of isolated technical problems. Those that do will not survive. To succeed, you have to be able to recognize competitive opportunities and know how to apply operating capabilities to take advantage of them.

In Operations, Strategy, and Technology: Pursuing the Competitive Edge—the long-awaited follow-up to the highly successful classic, Restoring Our Competitive Edge—Robert Hayes, Gary Pisano, David Upton, and Steven Wheelwright take a fresh look at the foundations of corporate success. These four authors, all leading authorities from the Harvard Business School, show how to achieve a competitive edge through superior operations—in a competitive environment that is increasingly global in scope, reliant on information technology, and comprised of networks of suppliers and collaborations.

FEATURES

• Focuses on the basic principles that create the foun dation for an organization’s operational success and describes how to strategically manage operating and technology resources.
• Provides an overall framework for thinking about the management of a firm’s operations functions, rather than specific tools and techniques.
• Addresses key topics such as corporate networks, information technology, process development, project management, and different ways of managing operating improvement.
• Provides the latest thinking on operations strategy, capacity planning, and outsourcing/vertical integration, based on the latest academic research and corporate experience.
• Includes examples in manufacturing and services, including intel, Yahoo! McDonald’s, and Dell.