سبد خرید  cart.gif |  حساب من |  تماس با ما |  راهنما     Search
موضوعات مرتبط
Cover image for product 140512606X
Eastwood
ISBN: 978-1-4051-2606-9
Paperback
168 pages
October 2005, Wiley-Blackwell
List Price: 65.00 USD
5,850,000 IRR / 2,340,000 IRR افزودن به سبد
  • Description
  • Table of Contents
  • Author Information
  • Hallmark Features
This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.


Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.

Capstone

Capstone

Be Inspired!