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Cover image for product 1118920783
Holtzschue
ISBN: 978-1-118-92078-7
Paperback
288 pages
March 2017, ©2016
This is an out of stock title.
  • Description
Now in its Fifth Edition, Understanding Color continues its tradition of being a user-friendly, easy-to-understand introduction to color concepts for designers. Using non-technical language and an organization in which concepts build upon one another, it covers everything from color perception, color theory, and additive and subtractive colors to the business aspects of color and color marketing. Key updates include expanded material on color harmony and the vocabulary of color, a brand new chapter on cultural responses to color, and completely revised information on digital color design, with special attention paid to the issues that arise when color is translated from one medium into another. Updated illustrations throughout the book draw on examples from design--rather than on fine art--disciplines. An expanded online workbook and links to additional digital color resources will also be offered.
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