THE BESTSELLING CLASSIC TYPOGRAPHY REFERENCE, UPDATED FOR NEW MEDIA
Typographic Design covers every aspect of designing with type, from stroke weight, to syntax, to legibility, and structure. Updated to reflect the shift in graphic design consumption and understanding, this edition includes new chapters on typography in media and in motion, with full color illustrations that showcase recent design examples. Case studies demonstrate the real-world application of fundamental concepts, and the companion website offers teaching guides, student resources, samples, and other tools that augment the text.
This classic text is a theoretical and practical reference of unmatched breadth and depth:
- Explore the evolution of typography from earliest written symbols to modern mobile apps
- Manipulate anatomy, syntax, and grids to preserve legibility without diminishing expression
- Plan designs around the intended outcome, whether in print, on screen, or in motion
- Work through the complete typographic design process from inspiration to experimentation to realization, developing an individual approach along the way
Typography is an integral element in any graphic designer's arsenal of skills, and this book is the pivotal guide. Comprehensive enough for new learners and authoritative enough for professionals, Typographic Design is a valuable resource for designers at every stage of the profession.
