Praise for Winnig at Risk "This new book provides a frank and realistic view of crucial and important economic risk measures. Moreover, it explains the true impact and rationale of regulation. Financial institutions, investors, entrepreneurs, analysts, and regulators should consider the message provided by this timely and highly useful book. If more people had followed the kind of advice and guidance offered by Annetta Cortez in this book, the dire impact of the recent global financial crisis might have been averted, or at least mitigated significantly."
—Nouriel Roubini, cofounder and Chairman, Roubini Global Economics
"In Winning at Risk, Annetta goes beyond risk measurement to discuss the practice of risk management including the difficulties and benefits of a robust ERM program. She clearly points out a path for ensuring that risk management is more than a department or function but a culture, an integrated way to run a business especially for financial institutions who are in the business of managing risk."
—Kenneth Phelan, Executive Vice President and Chief Risk Officer, Fannie Mae
"Annetta Cortez is one of those special people who has acquired skills in many different disciplines over the years, excelled in all of them, and can conceptualize and bring them all together in an integrated manner. She has an uncanny ability to take complex subjects, and present them in a way that non-specialists can easily grasp, but without losing the key elements. In this book, she brings out the importance of seeing risk management as a tool to generate value, rather than as a burden or obligation imposed on directors and companies. Readers will find this a refreshing perspective and strong contrast to the anxiety that pervades most commentary on risk management available today."
—Bob Stribling, Group Chief Risk Officer, Suncorp
Discover risk management—demystified for today's über-busy executive.
Turning risk management on its head so your business can know its risks, identify its risk appetite, and understand what to make of recent regulations such as Basel II and Basel III, Winning at Risk will help you sift through the noise and cut to the chase. You'll find out what's important, what's not, and learn how to deal with the key risk management issues facing financial institutions in a globalized economy.
You don't need a PhD to understand risk management. With expert coverage from renowned thought leader Annetta Cortez, you'll get indispensable guidance to measure risk, manage it, integrate risk management into business, and leverage business excellence through risk. Winning at Risk presents the basic building blocks and essential concepts of risk management you need so you can face risk head on—and come out winning.
