Tourism Research, 2nd Edition

Tourism Research , second edition, introduces the concept of qualitative and quantitative research methodologies associated with the tourism industry. The relationship of tourism research, and its underpinnings, sources and methods, with the implications for tourism development, planning and management are discussed in the text. The text is focused on the tourism sector rather than the leisure and recreation sector. The professional role, usage and impacts of research are incorporated throughout the text to ensure students appreciate the diversity of research in the tourism industry.

FEATURES

• An updated and balanced discussion between qualitative and quantitative methodologies and their associated theoretical underpinnings
• Consideration of Indigenous and cross-cultural methodologies
• A step-by-step approach to conducting research
• Case studies that illustrate the procedures of research preparation, execution and reporting
• ‘Industry Insights' in all chapters that illustrate the relevance and diversity of research in the tourism industry
• International examples of research in practice.