Account-Based Marketing For Dummies

• Identify best-fit accounts and personas
• Engage decision makers and influencers on their terms
• Accelerate your marketing and sales pipeline

Changing the B2B marketing game

Buyers have changed the B2B marketing game—and meeting their ever-changing demands can feel like an uphill battle. Packed with expert tips, this down-to-earth guide shows you how to keep afloat in today's highly digitized world, as account-based marketing is laser-focused B2B marketing. Using ABM, your "smarketing" team can accelerate pipeline velocity to generate more revenue from your best-fit prospects and customers.

Inside…

• Identify best-fit accounts
• Expand your reach
• Align marketing & sales
• Develop killer content
• Engage customers
• Execute an ABM playbook
• Measure your success
• Grow new revenue
• Turn customers into advocates