Half a century ago Horkheimer and Adorno argued, with great prescience, that our increasingly rationalized and Westernized world was witnessing the emergence of a new kind of barbarism, thanks in part to the stultifying effects of the culture industries. What they could not foresee was that, with the digital revolution and the pervasive automation associated with it, the developments they had discerned would be greatly accentuated and strengthened, giving rise to the loss of reason and to the loss of the reason for living. Individuals are overwhelmed by the sheer quantity of digital information and the speed of digital flows, and profiling and social media satisfy needs before they have even been expressed, all in the service of the data economy. This digital reticulation has led to the disintegration of social relations, replaced by a kind of technological Wild West, in which individuals and groups find themselves increasingly powerless, driven by their lack of agency to the point of madness.
How can we find a way out of this situation? In this book, Bernard Stiegler argues that we must first acknowledge our era as one of fundamental disruption and detachment. We are living in an absence of epokh in the philosophical sense, by which Stiegler means that we have lost our noetic method, our path of thinking and being. Weaving in powerful accounts from his own life story, including struggles with depression and time spent in prison, Stiegler calls for a new epokh based on public power. We must forge new circuits of meaning outside of the established algorithmic routes. For only then will forms of thinking and life be able to arise that restore meaning and aspiration to the individual. Concluding with a substantial dialogue between Stiegler and Jean-Luc Nancy in which they reflect on techniques of selfhood, this book will be of great interest to students and scholars in social and cultural theory, media and cultural studies, philosophy and the humanities generally.
