CRM For Dummies

Serve your customers better!

Successful customer relationship management depends on your organization's sales, marketing, and operations teams working together. CRM is about more than choosing the right software solution. It's about creating effective team structures, using software and tools and automate and align processes, and getting separate teams collaborating and working toward the same goal of building relationships with current and future customers.  

Inside:

Define your market segments and personas
Building internal culture
Choosing a CRM solution
Optimizing lead capture
Conducting effective e-mail marketing
Using analytics 
Streamlining and automating processes