Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention

Unstructured Data Analytics (UDA) is the ultimate guide that any managers and executives can use to understand the power of UDA and integrate it in their business practices. It offers non-technical introduction on how to compete and win with UDA. It also provides them with a holistic framework and key requirements to harness and leverage UDA from traditional business applications to more innovative best practices. In addition, cases studies from multiple industries and functions provide tangible examples of UDA.