The XYZ Factor: The DoSomething.org Guide to Building Impactful Social Movements and Creating Awesome Change

DoSomething.org spearheads national campaigns so 13- to 25-year-olds can make an impact - without ever needing money, an adult, or a car. Over 2.4 million people took action through DoSomething.org in 2012 and created significant impact through causes teens care about - bullying & violence, sex & relationships, discrimination, human rights and more.   This book will provide nonprofits with the tools, techniques and insights they need to create their own "impact culture" and affect BIG change by adopting DoSomething's approach to creative-thinking, org culture, interns, data, brand, corporate partnerships, zero-dollar marketing, strategic partners, user engagement and acquisition, fighting for the user, franchising and expansion, and knowing when to say "no."