سبد خرید  cart.gif |  حساب من |  تماس با ما |  راهنما     Search
موضوعات مرتبط
Cover image for product 0745625304
Aldridge
ISBN: 978-0-7456-2530-0
Paperback
176 pages
June 2003, Polity
This is an out of stock title.
  • Description
  • Table of Contents
  • Author Information
  • Reviews
This book provides a clear and concise introduction to the concept of consumption and to the wide-ranging debates about the nature and consequences of consumer society.


Community and social class appear to be in irreversible decline. Job insecurity has grown, and fewer people see work as giving meaning to their lives. Instead they turn to consumption for social standing, a sense of identity, and personal fulfilment. We appear to be living through a profound transition from a society based on production to a new social order, the consumer society, from which there is little chance of escape. The book analyses the relationship between the rise of consumerism and the transformation of the world of work, including the new demands for ‘emotional labour’. It concludes by examining the limitations of consumer organizations and consumer protection in a promotional culture dominated by global brands and saturated with advertising, corporate sponsorship and product placement.


This lively book will be essential reading for students and researchers in sociology and cultural studies.

Wiley Online Library
The leading resource for science, technology, medicine, and business research